BASS PRO SHOPS®
The value of the Bass Pro Shops brand lies in providing everything enthusiasts need to maximize their outdoor experience. The brand's reach extends nationwide as adventurers stroll the aisles of Bass Pro Shops or peruse their online store. As they do so, they're brimming over with positive thoughts and feelings for the brand, because they're recalling how Bass Pro Shops made their last camping trip memorable or helped them land that record-sized bass.
To capture this brand value in the game, Alchemy3 can match a virtual outdoor experience with the environment of each market, putting game players deep in a forest, afloat on a lake, or high in the mountains.